Let’s
talk about a very specific, empirically proven reason to use
text-message marketing: Coupons.
Just when coupons were about to take their
last wheezing breath, new technologies have swooped in to reinvent this
old-fashioned marketing tool.
You can use SMS to send
coupon-based campaigns to drive repeat business, to help spread the word about
a new product or service, to piggyback on an event or season, to reward your
most loyal customers—the list goes on and on.
And get this: according to a 2010 study
commissioned by Borrell Associates, mobile coupons are 10 times
more likely to be redeemed
than traditional coupons.
TEN TIMES.
That’s
pretty remarkable, is it not? A lot of people think coupons are old
fashioned, but the data say otherwise!
The other great thing about coupons? You can determine return on investment instantly! You can see how much revenue is generated thanks to a particular coupon or find out the percentage of sales growth thanks to a certain campaign
.
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