Chances are pretty good that you’ve seen a
keyword/short code campaign on a billboard or in the daily paper, or maybe on a menu in a restaurant.
So, let’s
look at the two components of this kind of campaign, which has proven very effective.
is a single word, usually ranging from a couple of letters to a dozen. Keywords can be longer depending on the SMS marketing service provider your business uses, but Keywords are what consumers text to a short code to join your SMS marketing list. A keyword
you want to keep things concise for your
customers.
Short codes are five or six digit phone
numbers that can send and receive text messages. Short codes work on all major
wireless carriers (and dozens of smaller ones too).
Once you have your keyword and short code,
then you put it everywhere potential subscribers can see it! In your direct
mail campaigns; on your business card; on Twitter and Facebook and your website; on
flyers, table tents, menus, stickers, and print ads; in your e-newsletter and
blog; on a billboard or brochure; on your car even! Anywhere and everywhere.
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