So, earlier I mentioned how cell phones
straddle the virtual and physical worlds.
The ability to send geo-targeted coupons—i.e. coupons that
deploy only when the recipient is in a designated geographic radius—is a great
example of this …
Imagine you’re the owner of a pizza joint:
you could send out a special offer for a large pizza that would reach
only the people are in your area searching for a lunch spot.
That’s
pretty amazing!
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