As I mentioned earlier,
the potential applications of text message marketing are still being explored,
and it seems that the only limit is our imagination.
Recently,
businesses and marketers have embraced voting and contests as a way to engage
buyers in a fun way that builds goodwill and raises customer awareness. You
see very similar approaches in social media. Contests are great ways to build
rapport with your audience while also subtly marketing your products and
services.
Makers of SMS marketing software have
noticed the increasing popularity of SMS contests, and several have developed
easy-to- use tools that allow businesses to launch keyword contests and polls
with very little effort.
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